In order to be competitive, retailers strive to optimize the supply chain while offering an enhanced customer experience to their clients. The more efficiently the product goes from the warehouse to the self and then to the shopping cart, the more profitable the company is, and the more satisfied the client is.

This streamline is possible with the help of mobile computers and data capturing solutions such as barcode and RFID technology, because they offer a higher visibility, better inventory control and increased productivity, with direct impact on profitability. Reducing waiting lines, offering fast and accurate information about the products offer a more pleasant customer experience, offering a valuable competitive advantage.